Who is your target market?
Statistics vs. Feelings
Have you ever been asked the question, "Who is your target market?" and you just sit there like 😬 While it’s important to niche down your brand offering, what’s more important is to get to know your customer.
In the past, I’ve tried to pinpoint my clients’ market as a specific demographic with a set age, gender, and occupation. But now, we approach target markets differently.
Demographics aren’t as important as my clients’ answers to these 3 questions…⠀⠀⠀⠀⠀⠀⠀⠀⠀
1) What emotions are your customers experiencing when they come to you?⠀⠀⠀⠀⠀⠀⠀⠀⠀
2) What frustrations are they looking to alleviate?⠀⠀⠀⠀⠀⠀⠀⠀⠀
3)What similar experiences have they had to your other customers?⠀⠀⠀⠀⠀⠀⠀⠀⠀
To know and think like your customer is 100x more effective than any pinpointed demographic. Because once we start thinking like our clients, we are able to get into their mindset to be able to answer other questions that they might not even know they have.
Think about it - who do you think would sing our praises louder? The client that we gave amazing branding to? Or the client that we did what they asked of us PLUS giving them insight to their customers, answering their questions before they were asked, and giving them tools to succeed far past having a new brand?
We are able to do all of that - go above and beyond what our clients initially asked of us - because we KNOW them. We know their struggles. We know their customers, how they are feeling and what they are looking for.
We have been a this for a while, and I can say without a shadow of a doubt that my recent clients are more satisfied, more blown away, and more successful now than my clients from when I first started this business.
All because we asked those 3 questions.
