Brand Clarity for a Family Photographer
Capturing moments in time to remind moms they are doing a good job.
In December, Stefanie reached out about a rebrand for her photography business. With her budget tight, we broke apart our Startup branding package to offer her the foundation to any branding project: a Brand Clarity Call. With this and a Quick Start Logo order, Stefanie started 2021 with all the tools needed to refresh her own branding with clarity, strategy, a new logo, and ultimate confidence in her visuals.
“I honestly had no idea what to expect . And it’s hard to articulate the experience. But I left feeling excited and affirmed about the brand that SJP is . . . The clarity call was very fun and informative. And gave me a renewed excitement, direction, and words that represent the heart of my brand.”
Brand clarity made her logo decision process easier.
With fresh brand clarity as her lens, Stefanie gave clear feedback during the Quick Start Logo process that led our team to design this simple feminine icon for her business. Its gentle structure accurately represents her brand values in a single mark.
A fresh color palette gave an intentionally subtle brand extra depth.
Stefanie still wants her photography to be the highlight of her brand. So we searched her archives and pulled out the tones she most often used to give her a working color palette (past her usual black and white) that she now has the confidence to use.
The right typography instantly upgraded the brand style.
Stefanie loved the added touch of a handwritten style, but after our brand clarity call, she was drawn to this classic Bodoni serif paired with an updated handwritten font. We love how the new mark echoes sophistication without losing its personal touch.
Stefanie was able to bundle a few Deliverables to make this project her own.
Stefanie is more than a photographer. She is a true gift to her clients. And we’re thrilled to have had the opportunity to partner with her on her brand clarity and logo design.