Branding for Plywood Atlanta
Q: What makes now the right time for branding?
“From interns to freelancers, we outsource artists to create work representing Plywood. We need some kind of system so that when anything is created for Plywood, it accurately represents our brand. Right now, I’m the bottleneck, deciding whether something is ‘us’ or not.”
Plywood’s new branding needed to echo a feeling of community and welcome.
From refining the well-known logotype…
…to creating a simple mark to represent the brand…
…to curating an accent font to extend the brand even through the most simple visuals.
The details presented in the Visual Identity System explain how to pull everything together in order to keep the brand visuals strong, leaving nothing up to chance.
Up to this point, Plywood collected a mirage of logos to represent its many events and services.
So we used color to systemize the family of brands…
…and an easy-to-follow design system for any new mark.
Here are just a few ways Plywood has used their branding after our partnership.
Web got a refresh with simplified navigation and stunning on-brand layouts.
Website before.
Website after using the brand’s new Visual Identity System guidelines.
Social media stays consistent through color, layout and style.
Social media before.
Social media after. Simple, consistent and pinpointed layouts.
We’ll leave you with some final words from our friends at Plywood.
Yes, Plywood designed this in-house! We borrowed it from their Instagram. With a fully branded system now in place, they didn’t need to hire our team…or wait for Jeff’s approval.