Website Homepage Copy: Bloopers

Let’s talk about your website homepage. In my own journey from graphic design freelancer to branding studio owner, let me tell you about my own homepage evolution…

V1: All about meee! Let me tell you everything about me and my personal journey to this point and show you a few random projects I’ve done over the years. Basically, I’m your one stop shop for literally anything graphic design related!!

V2: I don’t know what I do specifically, so I’m going to take down my website for 2 years. (Yes, you read that right.)

V3: OK I THINK I SHOULD FOCUS. Hey people visiting my website! I’ve decided I now do streamlined branding and design for small businesses, but if you have any other project, hit me up because I’ll give you a quote and will probably say yes. We can serve anyone! 

V4: Narrowing into our market … we do branding and offer design support services for do-good businesses. Let me tell you all about that in detail along with giving you a link to set up a phone call if you want to chat. We’re getting there, but there’s always room to improve and narrow in even further.

V5: We do branding for business owners and this is how we work. Branding is the most important design investment you should make for your business. We know that through consistent brand usage, your brand impact will increase to make your mission that much more successful. People will hire you based on your brand message and feel, and highly invested fans will want to work for you, making hiring and selling that much easier. Here’s how we can help you today. 

Do you see the difference between V1 and V5? If we scored V1 Fleecher Designs homepage a 1 for clarity, we could give V5 a 9. (Everything can improve … so let’s not give out a perfect 10 just yet.)

Here’s what we know … you gotta start somewhere. Get a website. Even if you know you’ll update it later. Don’t follow us and take down your site for 2 years. No no no. 

Today, we wanted to entertain you with our personal roller coaster ride and tomorrow, we want to help you build a strong homepage by getting specific about what you actually do. We learned a lot from this HubSpot article and want to leave you with a few key takeaways…