Branding for The Local Peach

The Local Peach

A community effort yielding lasting community success.

The Back Story

When Nona and Bri moved to Norcross over 8 years ago, they started up a wildly successful catering business while also running a “meals-to-go” business from their house where they sold pre-made, ready-to-heat meals. Once the 2020 pandemic hit and events were cancelled, they thought, “What better time is there to start pursuing our real dream—create a sustainable, eco-friendly, local gathering place for food and community?”
*enter - The Local Peach*

A Neighborhood Hub

The Local Peach’s hometown, Norcross, GA, is extremely diverse in all aspects. Unfortunately, like a lot of cities, many people stick to their part of Norcross and rarely venture out.
This new kitchen hopes to become a neighborhood hub full of grab-and-go meals, baked goods, hot breakfast, artisan charcuterie and cheese boards, freezer finds, and locally sourced products where people can come together to eat, engage, and grow together. It will be a spot for visitors and locals alike, a destination that people want to visit and a place where locals frequent.

Like A Family

Both Nona and Bri have such a positive energy to them that whenever someone steps foot into The Local Peach, they will automatically feel welcomed and be greeted as family. It is a place that people will visit weekly. Instead of saying, “Let’s go to Kroger,” they will say, “ Let’s run by The Local Peach.” This is a place that offers what the traditional big box store cannot: a local, sustainable, organic market within walking distance.

“We want our customers to feel excited, and we want them eager to spend their money with us knowing that it will benefit the greater community.”

— Nona, chef & co-owner of TLP

Creating Brand Clarity

When creating the brand for The Local Peach, we first started with defining their brand values - inclusive diversity, mindful sustainability, and convenience - and clarifying what it means to be an “outlaw” brand archetype. They are a brand that has a desire to change the world for the better all the while making their own rules to do so.

Designing The Brand

With the brand values and archetype in mind, we created the logotype in their brandmark with a blend of a modern sans serif and a hand-drawn letterform, illustrating the systematized but disruptive nature of the brand. Bright, bold colors were used to compliment the brand’s fun-loving, love-spreading Outlaw style.