DISCOVERY
We want to hear more about big dreams for the organization, learn about what makes you come alive, and hear of any pain points you’ve noticed within the brand as you have launched or how the brand has grown.
BRAND REVIEW
Using our Discovery notes, our creative team will compare with your brand as it is now. We’ll perform an in-depth review your current brand elements to find inconsistencies between visuals and messaging to clarify through the branding process.
CUSTOMER ANALYSIS
We’ll interview a variety of your raving fans to learn more about their experience with your brand. From there, we’ll be able to see misalignments in visual communication and highlight common consumer values for your brand strategy moving forward.
POSITIONING
In reference to the brand now, what is working and what is not? Using a mood board of images and your brand personality profile, we’ll present a position that will set your brand apart from competitors and propel it forward into the years ahead.
LOGO DEVELOPMENT
Through 3 design rounds, we’ll work with you to develop a strong brandmark, logotype, and icon to represent your brand moving forward.
EPS, JPG, PNG files provided
LOGO REFINEMENT
In regards to your Brand Positioning, we’ll review your current mark(s) to refine and potentially recreate a logo to represent your brand best. We’ll work with you to develop a refined brandmark, logotype, and icon to represent your brand moving forward.
EPS, JPG, PNG files provided
STRATEGY
Working with you, we’ll create a brand strategy crafted to fit your vision for the brand. Getting a crystal clear picture of the brand as it grows sets the foundation for branding and the visual design system moving forward.
VISUAL IDENTITY SYSTEM
What colors and fonts support the brand? How is the brand presented in print and digital? What is the visual system for the growing brand? Through these findings, your visual system will present the brand elements to empower your team to consistently present the visuals through the years.
SQUARESPACE WEBSITE
Our team will implement your newly established Visual Identity System to design a functional Squarespace website. The up to 10-page design will present information in a brand-aligned way, using fresh layouts and thoughtful design.
*Squarespace subscription not included.
LAUNCH GRAPHICS
Our team will kickstart your new social media presence with 3 brand-aligned shareable images.
BUSINESS CARDS
We’ll implement your new branding into real life business cards for you to start using. You’ll receive a batch of 50 business cards and the custom inDesign template to use for other employees.
STATIONERY
We design (and print for an additional fee) your suite of printed collateral, including a professional letterhead, printed envelopes, and notecards.
E-NEWSLETTER
Build your brand impact with a fully designed email newsletter. The final template will include fonts, colors, and image layout guidelines for your team to use moving forward.
WEB LAYOUT
Using your new brand guidelines, we’ll customize a user-friendly web layout for you to launch with. Includes customized Site Styles (text styles, colors, image styles), and customization instructions.
*Website subscription, wireframes, implementation and additional pages are priced separately. Subject to client.