Branding for groundsweller
For founder-led businesses.
Groundsweller is strategic growth and marketing services for founder-led businesses, specializing in guiding these founders to experience the calm of knowing they’re on the right waves with the sails up at just the right time.
“Laura created a beautiful logo, yes, but she also pulled together colors, fonts, spacing, and even wording that defined my brand far more than I even thought possible! The Brand Book was used to create a website that has gotten me clients for a much higher rate. In fact, I feel confident saying that the first client I booked with my new brand more than paid for Fleecher’s services!”
Through our branding process, we were able to deliver a logo and so much more.
Groundsweller needed a logo, a simple website, and a document template.
After the discovery meeting, brand position, logo development, custom brand book, and easy-to use web layout guidelines, Callie now has a standout brand identity that clients can’t help but tell their friends about.
Design through collaboration.
We established the brand’s identity and direction for the visuals, from which illustrator Rachel Eleanor created the standout sailboat icon. The design evokes a sense of calm with just the right amount of action.
There’s value in a system.
Through a deep dive into the brand’s personality, we were able to provide groundsweller with a thoughtful visual system that included everything Callie needed to build her brand consistently, thoughtfully and easily.
Consistent visuals.
When we sat down to design the Squarespace template, our job was all but done with the brand style established in the brand book. We were careful to build the website template so that it was simple yet powerful and could grow with the business in the first few years.
